Pierre Filiatrault

发表

The Adoption of E-commerce in SMEs in Vietnam: A Study of Users and Prospectors

Le Van Huy, Pierre Filiatrault, P. Filiatrault, 2006, PACIS.

Managing business-to-business marketing relationships in consulting engineering firms

Jozée Lapierre, Pierre Filiatrault, P. Filiatrault, 1997 .

The implementation of relationship marketing in commercial banking

Jean Perrien, Pierre Filiatrault, Line Ricard, 1993 .

Value Strategy Rather Than Quality Strategy: A Case of Business-to-Business Professional Services

Jozée Lapierre, Jean-Charles Chebat, Pierre Filiatrault, 1999 .

AIDS prevention advertising: different message strategies for different communication objectives

Pierre Filiatrault, P. Filiatrault, June Marchand, 2002 .

Service Delivery Processes: New Technology and Design

Jean Harvey, Pierre Filiatrault, J. Harvey, 2013 .

Locus of control as a moderator variable for the attribution and learning processes of marketing managers

Jean-Charles Chebat, Pierre Filiatrault, J. Chébat, 1992 .

The impact of new business practices and information technologies on business air travel demand

Pierre Filiatrault, P. Filiatrault, J. Roy, 1998 .

Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units

J. R. Brent Ritchie, Pierre Filiatrault, P. Filiatrault, 1980 .

Impact of waiting attribution and consumer's mood on perceived quality

Alexander Vaninsky, Jean-Charles Chebat, Claire Gélinas-Chebat, 1995 .

The Impact of Waiting in Line on Consumers

Jean-Charles Chebat, Pierre Filiatrault, J. Chébat, 1993 .