Alan G. Sawyer

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The Role of Laboratory Experiments to Test Marketing Strategies

Paul E. Sendak, Parker M. Worthing, Alan G. Sawyer, 1979 .

Repetition in Media Models: A Laboratory Technique

Michael L. Ray, Alan G. Sawyer, M. L. Ray, 1971 .

Statistical Power and Effect Size in Marketing Research

Alan G. Sawyer, A. Dwayne Ball, A. Ball, 1981 .

The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling

Chris Janiszewski, Alan G. Sawyer, Hayden Noel, 2009, Journal of Advertising Research.

The Stability of Benefit Segments

Roger J. Calantone, Alan G. Sawyer, R. Calantone, 1978 .

The use of incremental goodness of fit indices in structural equation models in marketing research

Alan G. Sawyer, T. J. Page, 1984 .

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

John G. Lynch, Barton A. Weitz, Alan G. Sawyer, 1997 .

Empirical Marketing Generalization Using Meta-Analysis

Donald R. Lehmann, John U. Farley, Alan G. Sawyer, 1995 .

Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences

Alan G. Sawyer, D. J. Howard, Daniel J. Howard, 1991 .

Planning Media Schedules in the Presence of Dynamic Advertising Quality

Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer, 1998 .

Hypothesized and Confounded Explanations in Theory Tests: A Bayesian Analysis

David Brinberg, John G. Lynch, Alan G. Sawyer, 1992 .

Choice in Computer-Mediated Environments

Arvind Rangaswamy, Barbara Mellers, Thomas C. O'Guinn, 1997 .

The Effects of Repetition of Refutational and Supportive Advertising Appeals

Alan G. Sawyer, 1973 .

Demand Artifacts in Laboratory Experiments in Consumer Research

Alan G. Sawyer, 1975 .

A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory

Chris Janiszewski, Alan G. Sawyer, Hayden Noel, 2003 .

Market Segmentation Research: Beyond Within and Across Group Differences

Greg M. Allenby, Yancy D. Edwards, Peter R. Dickson, 2002 .

The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?

John G. Lynch, Alan G. Sawyer, S. Frederick, 2005 .

Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning

Alan G. Sawyer, M. L. Ray, 1971 .

Entry/Exit Demand Analysis

Peter R. Dickson, Alan G. Sawyer, P. Dickson, 1984 .

The Significance of Statistical Significance Tests in Marketing Research

Alan G. Sawyer, J. Paul Peter, J. P. Peter, 1983 .

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

Alan G. Sawyer, Juliano Laran, Juliano Laran, 2008 .

The Role of Meta-Analysis in Consumer Research

Alan G. Sawyer, J. Paul Peter, Michael J. Houston, 1983 .

Comment---Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal

Alan G. Sawyer, Daniel J. Howard, 1988 .

Measuring Customer Orientation of Salespeople : A Replication with Industrial Buyers

Alan G. Sawyer, Jerry Olson, Jerry B. Olson, 2007 .

The Use of Multiple Methods to Explore Three-Way Person, Brand and Usage Context Interactions

Niraj Dawar, S. Ratneshwar, Alan G. Sawyer, 1992 .

Detecting Demand Characteristics in Laboratory Experiments in Consumer Research: the Case of Repetition-Affect Research

Alan G. Sawyer, 1975 .

Point-of-purchase behavior and price perceptions of supermarket shoppers

Peter R. Dickson, Alan G. Sawyer, P. Dickson, 1986 .

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Carl Obermiller, B. Kemal Büyükkurt, Alan G. Sawyer, 1994 .

Repetition in Media Models: A Laboratory

Alan G. Sawyer, M. L. Ray, 1971 .

The Effects of Repetition of Refutational and Supportive Advertising Appeals

Alan G. Sawyer, 1973 .

Television advertising and children :: processes and effects of a proposed model of the child-parent purchasing process

Alan G. Sawyer, J. Guiltinan, B. Godowsky, 2020 .

How to Write a Painful Marketing Manuscript: Prose and Cons

Alan G. Sawyer, 1988 .

Statistical Power and Effect Size in Consumer Research

Alan G. Sawyer, 1982 .

Measuring Customer Orientation of Salespeople

Michael J. Ryan, Alan G. Sawyer, A. Silk, 2016 .

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer, P. Dickson, 1990 .

Methods to Research Shoppers' Knowledge of Supermarket Prices

Alan G. Sawyer, P. Dickson, 1986 .

A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests

John G. Lynch, Alan G. Sawyer, D. Brinberg, 1995 .

Managers' conservatism and corporate performance

James L. Ginter, Alan G. Sawyer, Frederick D. Sturdivant, 1985 .

Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports

Peter R. Dickson, Alan G. Sawyer, Joel E. Urbany, 2000 .

Issues involving the use of significant sameness in testing replications and generating knowledge

Alan G. Sawyer, A. Ball, 2013 .

Substitution in Use and the Role of Usage Context in Product Category Structures

Barton A. Weitz, Joel B. Cohen, S. Ratneshwar, 1991 .

The sleeper effect in persuasion: a meta-analytic review.

Alan G. Sawyer, J. Algina, D. Albarracín, 2004, Psychological bulletin.

Measurement Abstracts

Michael J. Ryan, Alan G. Sawyer, J. P. Peter, 1982 .

Carryover Effects of Corrective Advertising

Richard J. Semenik, Alan G. Sawyer, 1978 .