Mary M. Long

发表

High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology users of the Internet

Leon G. Schiffman, Mary M. Long, Elaine Sherman, 2015 .

The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility

Richard E. Plank, Larry Chiagouris, Mary M. Long, 2008 .

The role of credibility in shaping attitudes toward nonprofit websites

Mary M. Long, Larry Chiagouris, 2006 .

Consumption values and relationships: segmenting the market for frequency programs

Leon G. Schiffman, Mary M. Long, 2000 .

Toward a better understanding of the interplay of personal values and the internet

Leon G. Schiffman, Mary M. Long, Elaine Sherman, 2003 .

The impact of the Internet and consumer motivation on evaluation of prices

Kent B. Monroe, Rajneesh Suri, Mary M. Long, 2003 .

Courting Women Using Sports Marketing: A Content Analysis of the US Open

David Shani, Mary M. Long, David Shani, 1992 .

Swatch fever: An allegory for understanding the paradox of collecting

Leon G. Schiffman, Mary M. Long, 1997 .

Internet integration into the industrial selling process: A step-by-step approach

Mary M. Long, Thomas Tellefsen, J. D. Lichtenthal, 2007 .

In the air again: frequent flyer relationship programmes and business travellers' quality of life.

Sylvia D. Clark, Leon G. Schiffman, Mary M. Long, 2003 .

Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms

Mary M. Long, Larry Chiagouris, P. Gopalakrishna, 2011 .

Evaluation of Tennessee State Park Governance: Public Involvement, Agency Accountability and Conservation Implications

Mary M. Long, 2005 .

Case study: service support and capital goods ‐ dissolving the resistance to obtaining product acceptance in new business markets

Mary M. Long, J. D. Lichtenthal, J. Lichtenthal, 1998 .

Building Relationships with Business and Leisure Flyers

Sylvia D. Clark, Leon G. Schiffman, Mary M. Long, 2006 .

The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective

Mary M. Long, Harvey Markovitz, D. Sandler, 2018 .

Scientific contributions to the field from the Journal of Business-to-Business Marketing

David T. Wilson, Mary M. Long, J. Lichtenthal, 1997 .