Robert Zimmermann

发表

Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey - A Practical Approach

Andreas Auinger, Robert Zimmermann, A. Auinger, 2020, Wirtschaftsinformatik.

Who Wants to Use an Augmented Reality Shopping Assistant Application?

Markus Helfert, Dirk Werth, Andreas Auinger, 2020, CHIRA.

The Effect of Queuing Technology on Customer Experience in Physical Retail Environments

Andreas Auinger, Robert Zimmermann, Gabriele Obermeier, 2020, HCI.

Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

Andreas Auinger, Robert Zimmermann, 2021 .

Information Technology as Enabler of Transparency in Food Supply Chains - An Empirical Study

Andreas Auinger, Werner Wetzlinger, Robert Zimmermann, 2021, HCI.