Verling C. Troldahl

发表

THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 4. SUMMARY OF PROJECT RESEARCH FINDINGS AND REVIEW OF PREVIOUS RESEARCH.

Verling C. Troldahl, George B. Robeck, Daniel E. Costello, 1967 .

THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 2. THE INFLUENCE OF MESSAGE ORGANIZATION, TYPE OF INTRODUCTION, SOURCE PLACEMENT, AND PRESENTATION OF QUANTITIES ON COMPREHENSION AND DECISION CHANGE.

Verling C. Troldahl, George B. Robeck, Daniel E. Costello, 1967 .

THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 1. STRATEGIES FOR DEVELOPING MESSAGES THAT MUST COMPETE WITH ANTAGONISTIC MESSAGES.

Verling C. Troldahl, George B. Robeck, Daniel E. Costello, 1967 .

A FIELD TEST OF A MODIFIED “TWO-STEP FLOW OF COMMUNICATION” MODEL

Verling C. Troldahl, 1966 .

On the Measurement of "Sex"

Verling C. Troldahl, R. E. Carter, 1965 .

A Short-Form Dogmatism Scale for Use in Field Studies

Verling C. Troldahl, F. A. Powell, Fredric A. Powell, 1965 .

News Selection Patterns from a State TTS-Wire

Robert L. Jones, Robert L. Jones, Verling C. Troldahl, 1961 .

Random Selection of Respondents within Households in Phone Surveys

Verling C. Troldahl, R. E. Carter, 1964 .

Public Affairs Information-Seeking from Expert Institutionalized Sources

Verling C. Troldahl, George B. Robeck, R. V. Dam, 1965 .

USE OF A RECALL CRITERION IN MEASURING THE EDUCATIONAL TELEVISION AUDIENCE

Verling C. Troldahl, R. E. Carter, 1962 .

A New Scale for Identifying Public-Affairs Opinion Leaders

Verling C. Troldahl, R. V. van Dam, 1965 .

FACE-TO-FACE COMMUNICATION ABOUT MAJOR TOPICS IN THE NEWS

Verling C. Troldahl, R. V. Dam, 1965 .

The meanings people have for radio today

Verling C. Troldahl, R. Skolnik, 1967 .

Studies of Consumption of Mass Media Content

Verling C. Troldahl, 1965 .