Dipankar Chakravarti

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Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach

Richard Staelin, A. A. Mitchell, Andrew A. Mitchell, 1979 .

Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template

Dipankar Chakravarti, H. Shanker Krishnan, Dipankar Chakravarti, 1999 .

Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations

Joydeep Srivastava, Dipankar Chakravarti, Dipankar Chakravarti, 2009 .

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

John G. Lynch, Dipankar Chakravarti, Dipankar Chakravarti, 1991 .

Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef

Dale J. Menkhaus, Ray A. Field, Dipankar Chakravarti, 1993 .

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Richard Staelin, A. A. Mitchell, Andrew A. Mitchell, 1981 .

Experiences with the Bettman-Park Verbal-Protocol Coding Scheme

Gabriel J. Biehal, Gabriel Biehal, Dipankar Chakravarti, 1982 .

The Effects of Concurrent Verbalization on Choice Processing

Gabriel J. Biehal, Gabriel Biehal, Dipankar Chakravarti, 1989 .

Brand Equity, Consumer Learning and Choice

Joffre Swait, John Roberts, Tülin Erdem, 1999 .

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives

Gabriel J. Biehal, Gabriel Biehal, Dipankar Chakravarti, 1986 .

“Marketing Strategy and Differential Advantage”: A Comment

Amitava Chattopadhyay, Dipankar Chakravarti, Prakash Nedungadi, 1985 .

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies

Deborah J. MacInnis, Kent Nakamoto, Dipankar Chakravarti, 1990 .

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

Dipankar Chakravarti, Dipankar Chakravarti, H. S. Krishnan, 2003 .

A Framework For Exploring Context Effects on Consumer Judgment and Choice

John G. Lynch, Dipankar Chakravarti, 1983 .