Werner J. Severin

Communication Theories: Origins, Methods and Uses in the Mass Media

Werner J. Severin, James W. Tankard, J. Tankard, 1991 .

Cue summation in multiple channel communication.

Werner J. Severin, W. Severin, 1968 .

Communication theories: Origins, methods, uses

James W. Tankard, Werner J. Severin, J. Tankard, 1979 .

Some Correlates of Media Credibility

Bruce H. Westley, Werner J. Severin, B. Westley, 1964 .

A Profile of the Daily Newspaper Non-Reader

Bruce H. Westley, Werner J. Severin, B. Westley, 1964 .