Frank Y. Guo

Developing Customer Experience Ecosystem - Driving Business Results by Integrating Multiple Touch Points

Frank Y. Guo, 2013, HCI.

User Experience Research and Management of Online Advertising and Merchandising

Frank Y. Guo, 2009, HCI.

Creating Effective Personas for Product Design: Insights from a Case Study

Frank Y. Guo, Bruce Randall, Sanjay Shamdasani, 2011, HCI.

Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation

Frank Y. Guo, Sanjay Shamdasani, Kate Welker, 2011, HCI.

Design for Facilitating eBay Transactions Using Skype

Frank Y. Guo, Sulekha Nair, Sulekha Nair, 2007, HCI.

Understanding Similarity in Choice Behavior: A Connectionist Model

Keith J. Holyoak, Frank Y. Guo, K. Holyoak, 2019, Proceedings of the Twenty-Fourth Annual Conference of the Cognitive Science Society.

A Stochastic Comparison-Grouping Model of Multialternative Choice: Explaining Decoy Effects

Takashi Tsuzuki, Frank Y. Guo, 2004 .