Blanca Hernández-Ortega

Developing a new conceptual framework for experience and value creation

Blanca Hernández-Ortega, José L. Franco, Blanca Hernández-Ortega, 2018, Service Business.

Not so positive, please!

Blanca Hernández-Ortega, B. Ortega, 2019, Internet Res..

Collaborating online: the roles of interactivity and personalization

Lorena Blasco-Arcas, Blanca Hernández-Ortega, Julio Jimenez-Martinez, 2014 .

Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour

Blanca Hernández-Ortega, Julio Jimenez-Martinez, Julio Jiménez-Martínez, 2008 .

Journal of Internet Banking and Commerce an Analysis of Web Navigability in Spanish Internet Banking

Blanca Hernández-Ortega, Julio Jimenez-Martinez, Julio Jiménez-Martínez, 2022 .

When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses

Blanca Hernández-Ortega, Blanca Hernández-Ortega, 2020, Journal of Business Research.

Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media

Lorena Blasco-Arcas, Blanca Hernández-Ortega, Julio Jimenez-Martinez, 2016 .