Yoon-Joo Lee

The role of interdependent self-value and opinion climate in promoting online discussion

Wenjie Yan, Yoon-Joo Lee, Wenjie Yan, 2020, Comput. Hum. Behav..

How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans

Sora Kim, Yoon-Joo Lee, Sora Kim, 2019 .

The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Yoon-Joo Lee, Nicole H. O’Donnell, Hye Jin Yoon, 2018 .