Woonbong Na

Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis

Roger Marshall, David N. Bibby, Woonbong Na, 2014 .

Why buy second‐best? The behavioral dynamics of market leadership

Roger Marshall, Woonbong Na, R. Marshall, 2007 .

An empirical study of the purchase role structure in Korean families

Roger Marshall, Woonbong Na, Youngseok Son, 1998 .

Purchase-role structure in Korean families: Revisited

Roger Marshall, Woonbong Na, R. Marshall, 2003 .