Susan P. Douglas

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Collaborative and Iterative Translation: An Alternative Approach to Back Translation

C. Samuel Craig, Susan P. Douglas, C. Craig, 2007 .

Guidelines for Developing International Marketing Strategies

Yoram Wind, Susan P. Douglas, Y. Wind, 1973 .

Household Correlates of "Brand Loyalty" for Grocery Products

Ronald E. Frank, Susan P. Douglas, S. Douglas, 1968 .

Conducting international marketing research in the twenty‐first century

C. Samuel Craig, Susan P. Douglas, C. Craig, 2001 .

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Ikujiro Nonaka, Johny K. Johansson, Susan P. Douglas, 1985 .

Examining Generic Competitive Strategy Types in U.S. and European Markets

Susan P. Douglas, S. Douglas, D. Rhee, 1989 .

International market segmentation

Yoram Wind, Susan P. Douglas, Y. Wind, 1972 .

Developing strategies for global markets: An evolutionary perspective

C. Samuel Craig, Susan P. Douglas, C. Craig, 1996 .

Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?

Alvin J. Silk, Susan P. Douglas, A. Silk, 1981 .

Convergence and Divergence: Developing a Semiglobal Marketing Strategy

C. Samuel Craig, Susan P. Douglas, C. Craig, 2011 .

International Portfolio Analysis and Strategy: The Challenge of the 80s

Yoram Wind, Susan P. Douglas, Y. Wind, 1981 .

Patterns of Convergence and Divergence Among Industrialized Nations: 1960 - 1988

C. Samuel Craig, Susan P. Douglas, Andreas F. Grein, 1992 .

Configural Advantage in Global Markets

C. Samuel Craig, Susan P. Douglas, C. Craig, 2000 .

Responding to the challenges of global markets: Change, complexity, competition and conscience

C. Samuel Craig, Susan P. Douglas, C. Craig, 1996 .

Assessing cross-cultural marketing theory and research: A commentary essay

C. Samuel Craig, Susan P. Douglas, C. Craig, 2011 .

Examining performance of U.S. multinationals in foreign markets

Susan P. Douglas, S. Douglas, C. Professor, 1984 .

Consumer World-Mindedness, Social-Mindedness, and Store Image

Edwin J. Nijssen, Susan P. Douglas, E. Nijssen, 2008 .

The changing dynamic of consumer behavior: Implications for cross-cultural research

C. Samuel Craig, Susan P. Douglas, C. Craig, 1997 .

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Edwin J. Nijssen, Susan P. Douglas, E. Nijssen, 2011 .

Patterns and parallels of marketing structures

Susan P. Douglas, 1971 .

Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets

William H. Greene, C. Samuel Craig, Susan P. Douglas, 2005 .