Myung-Soo Jo

Social value and content value in social media: Two paths to psychological well-being

Yongbing Jiao, Myung-Soo Jo, Emine Sarigöllü, 2017, J. Organ. Comput. Electron. Commer..

The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Kent Nakamoto, Myung-Soo Jo, Kent Nakamoto, 2003 .

A Model for Controlling Social Desirability Bias by Direct and Indirect Questioning

Myung-Soo Jo, J. Nelson, Myung-Soo Jo, 1997 .

Controlling social-desirability bias via method factors of direct and indirect questioning in structural equation models

Myung-Soo Jo, Myung-Soo Jo, 2000 .