Larry M. Robinson

Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations

Robert A. Hansen, Larry M. Robinson, L. Robinson, 1980 .

Marketing Megaworks: The Top 150 Books and Articles

Larry M. Robinson, Roy D. Adler, 1987 .

Selection of an Effective Channel Control Mix

Michael Etgar, Ernest R. Cadotte, Larry M. Robinson, 1978 .

Measuring the impact of marketing scholars and institutions: an analysis of citation frequency

Larry M. Robinson, Roy D. Adler, R. D. Adler, 1981 .