Franklin J. Carter

Technological innovations: a framework for communicating diffusion effects

Vipul K. Gupta, Nancy Melone, Franklin J. Carter, 2001, Inf. Manag..

Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior

Füsun F. Gönül, Franklin J. Carter, K. Srinivasan, 2001 .

Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data

Füsun F. Gönül, Franklin J. Carter, 2010 .

Is Advertising Effective or Not ? Evidence from the Pharmaceutical Market

Franklin J. Carter, A. Rai, Medha Srivastava, 2013 .

Determinants of Perceived Value of Direct to Consumer Advertising for Prescription Drugs: Do They Vary by Disease Condition?

Franklin J. Carter, T. Jambulingam, R. Chitturi, 2016 .

What kind of patients and physicians value direct-to-consumer advertising of prescription drugs

Jerry Wind, Füsun F. Gönül, Franklin J. Carter, 2000, Health care management science.