R. Bruce Money

New Dare to Care Attitude: Why Soliciting (and Acknowledging) Customers' Feedback Brings Them Back

Kristen Bell DeTienne, Sterling A. Bone, Katherine N. Lemon, 2010 .

Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?

R. Bruce Money, Tomoaki Sakano, Terence A. Shimp, 2006, Journal of Advertising Research.

Salesperson Performance, Pay, and Job Satisfaction: Tests of a Model Using Data Collected in the United States and Japan

R. Bruce Money, John L. Graham, J. Graham, 1999 .

Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients

R. Bruce Money, R. Money, R. Bruce Money, 2004 .