Richard Gyrd-Jones

The eWOM Matrix: A Model for Categorising e-Word-of-Mouth on Web-based Consumer Opinion Platforms

Anne Martensen, J. S Jensen, Richard Gyrd-Jones, 2014 .

Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation

Nicky Nedergaard, Richard Gyrd-Jones, Nicky Nedergaard, 2013 .

Knowledge sharing in online brand communities

Richard Gyrd-Jones, K. Bodey, S. Sloan, 2015 .