Sydney Chinchanachokchai

The effect of multitasking on time perception, enjoyment, and ad evaluation

Brittany R. L. Duff, Sela Sar, Sydney Chinchanachokchai, 2015, Comput. Hum. Behav..

The Effects of Different Tasks in Multitasking on Idea Generation

Sydney Chinchanachokchai, Rebecca Nelson, Sarah O'Driscoll, 2017 .

Jack of all trades, master of … some? Multitasking in digital consumers

Brittany R. L. Duff, Sydney Chinchanachokchai, 2013 .

TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING

Sydney Chinchanachokchai, Pipat Thontirawong, 2021, Marketing Education Review.

A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations

Sydney Chinchanachokchai, Pipat Thontirawong, Punjaporn Chinchanachokchai, 2021, Journal of Retailing and Consumer Services.

The role of self-construal in romantic gift posting across Social Networking Sites

Sydney Chinchanachokchai, Theeranuch Pusaksrikit, Sydney Chinchanachokchai, 2021, Comput. Hum. Behav..

Reputation and intentions: The role of satisfaction, identification, and commitment

Maxwell K. Hsu, Scott R. Swanson, Lujun Su, 2016 .