Peter R. J. Trim

发表

A security framework for protecting business, government and society from cyber attacks

Yang-Im Lee, Peter R. J. Trim, 2010, 2010 5th International Conference on System of Systems Engineering.

The Corporate Intelligence and National Security (CINS) model: a new era in defence management

Peter R. J. Trim, 1999 .

A review of educational partnership arrangements in further and higher education: pointers for managers in further education

Peter R. J. Trim, 2001 .

Vertically integrated organisational marketing systems: a partnership approach for retailing organisations

Peter R. J. Trim, Yang-Im Lee, 2006 .

Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

Peter R. J. Trim, Yang-Im Lee, 2006 .

A strategic marketing intelligence and multi‐organisational resilience framework

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2008 .

The role of B2B marketers in increasing cyber security awareness and influencing behavioural change

Peter R. J. Trim, Yang-Im Lee, 2019, Industrial Marketing Management.

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies

Peter R. J. Trim, Yang-Im Lee, 2013 .

Human resource management development and strategic management enhanced by simulation exercises

Peter R. J. Trim, 2004 .

Public‐private partnerships and the defence industry

Peter R.J. Trim, Peter R. J. Trim, 2001 .

Large Emergency-Response Exercises: Qualitative Characteristics - A Survey

Peter R.J. Trim, David Upton, Yang-Im Lee, 2009 .

Strategic Marketing Models and Competitive Advantage

Peter R. J. Trim, 2009 .

A new product launch strategy (NPLS) model for pharmaceutical companies

Peter R.J. Trim, Peter R. J. Trim, H. Pan, 2005 .

An internationally focused synthesised marketing strategy underpinned by qualitative research

Peter R. J. Trim, Yang-Im Lee, 2006 .

Korea-UK initiatives in cyber security research: government, university and industry collaboration

Peter R. J. Trim, H. Youm, 2015 .

Public–private partnerships in the defence industry and the extended corporate intelligence and national security model

Peter R. J. Trim, 2001 .

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

Peter R. J. Trim, Yang-Im Lee, 2019, Journal of Brand Management.

Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Peter R. J. Trim, Yang-Im Lee, 2022, Big Data Cogn. Comput..

How Business Relational Attributes contribute to marketing strategy development

Peter R. J. Trim, Yang-Im Lee, 2019 .

How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships

Peter R. J. Trim, Yang-Im Lee, 2019 .

Cyber security culture and ways to improve security management

Peter R. J. Trim, Eunju Ko, Yang-Im Lee, 2014 .

3 – Marketing strategy and customer service

Peter R. J. Trim, Yang-Im Lee, 2008 .

Public and Private Sector Cooperation in Counteracting Cyberterrorism

Peter R. J. Trim, 2003 .

2 – Japanese and Korean national cultural similarities and differences

Peter R. J. Trim, Yang-Im Lee, 2008 .

Positioning a business school in the market

Peter R. J. Trim, 1994 .

Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship

Peter R. J. Trim, 2003 .

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2012 .

Integrated partnership development: Japanese and Korean perspectives

Peter R. J. Trim, Yang-Im Lee, 2011 .

A strategic approach to sustainable partnership development

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2008 .

The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers

Peter R. J. Trim, Yang-Im Lee, 2008 .

Enhancing customer service and organizational learning through qualitative research

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2004 .

Issues that managers need to consider when undertaking research relating to the cyber environment

Peter R. J. Trim, Yang-Im Lee, 2015 .

Disaster management and the role of the intelligence and security services

Peter R.J. Trim, Peter R. J. Trim, 2003 .

The Company-Intelligence Interface and National Security

Peter R. J. Trim, 2000 .

An Analysis of a Partnership Arrangement between an Institution of Further Education and an Institution of Higher Education

Peter R. J. Trim, 2001 .

A reflection on theory building and the development of management knowledge

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2004 .

A framework for establishing and implementing corporate intelligence

Peter R. J. Trim, 2001 .

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

Peter R. J. Trim, Yang-Im Lee, 2019, Journal of Brand Management.

An exploratory study of how a Korean chaebol’s learning culture facilitates customer service

Peter R. J. Trim, Yang-Im Lee, 2015 .

How the market driving approach can create brand value through a digital platform.

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2017 .

Placing customer service strategy in the context of a vertical marketing system

Peter R. J. Trim, Yang-Im Lee, 2006 .

Millennials and repurchasing behaviour: a collectivist emerging market

Peter R. J. Trim, Yang-Im Lee, An Vu, 2021, International Journal of Retail & Distribution Management.

Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation

Peter R. J. Trim, Yang-Im Lee, An Vu, 2023, Future Internet.

International Educational Partnership Arrangements: Canada and the UK

Peter R. J. Trim, 2002 .

The strategic corporate intelligence and transformational marketing model

Peter R.J. Trim, Peter R. J. Trim, 2004 .

Cyber Security Culture: Counteracting Cyber Threats through Organizational Learning and Training

Peter R.J. Trim, David Upton, Peter R. J. Trim, 2013 .

An integrative approach to disaster management and planning

Peter R.J. Trim, Peter R. J. Trim, 2004 .

The GISES Model for Counteracting Organized Crime and International Terrorism

Peter R.J. Trim, Peter R. J. Trim, 2005 .

Entering the South Korean market: a marketing-planning process model for marketers based in overseas companies

Peter R. J. Trim, Yang-Im Lee, 2008 .

The integrated strategic purchasing and focused outsourcing approach

Peter R. J. Trim, 2005 .

Managing computer security issues: preventing and limiting future threats and disasters

Peter R.J. Trim, Peter R. J. Trim, 2005 .

Negotiation oriented simulation exercises that incorporate business continuity and international security

Peter R.J. Trim, Yang-Im Lee, Peter R. J. Trim, 2009 .

Corporate intelligence and transformational marketing in the age of the Internet

Peter R.J. Trim, Peter R. J. Trim, 2002 .

HOW ORGANIZATIONAL LEARNING SUPPORTS THE DEVELOPMENT OF KNOWLEDGE AND THE IMPLEMENTATION OF MARKETING STRATEGY

Peter R. J. Trim, Yang-Im Lee, 2014 .