Shyam Gopinath

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pradeep Chintagunta, Sriram Venkataraman, Pradeep K. Chintagunta, 2010, Mark. Sci..

Blogs, Advertising, and Local-Market Movie Box Office Performance

Sriram Venkataraman, Pradeep K. Chintagunta, Pradeep K. Chintagunta, 2013, Manag. Sci..

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

Steve Carson, Shyam Gopinath, Elham Yazdani, 2018, Mark. Sci..

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

Lakshman Krishnamurthi, Shyam Gopinath, Jacquelyn S. Thomas, 2014, Mark. Sci..