Brian S. Gordon

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Bridging the gap between social media and behavioral brand loyalty

Masayuki Yoshida, Makoto Nakazawa, Naoyuki Fujiwara, 2018, Electron. Commer. Res. Appl..

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

Bob Heere, Brian S. Gordon, Masayuki Yoshida, 2015 .

Investigating the negative fan behaviors of a branded collegiate basketball student section

Brian S. Gordon, Jeremy Arney, J. Arney, 2017 .

Steeler Nation in the Midwest: Exploring Membership Benefits of an Out-of-Market Pittsburgh Steelers Fan Club

Brian S. Gordon, Zach Scola, P. Stensland, 2018, Journal of Global Sport Management.

Conceptualization and measurement of fan engagement: empirical evidence from a professional sport context.

Makoto Nakazawa, Brian S. Gordon, Masayuki Yoshida, 2014 .

Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Settings

Brian S. Gordon, 2010 .

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

Bob Heere, Brian S. Gordon, Masayuki Yoshida, 2015 .

Student-Athlete School Selection: A Family Systems Theory Approach

Jordan R. Bass, Brian S. Gordon, Claire C. Schaeperkoetter, 2015 .

You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM

Brian S. Gordon, Piotr S. Bobkowski, Samer Sarofim, 2022, Journal of Consumer Marketing.

Consumer-Athlete Brand Relationship: A Qualitative Exploration of Sport Fans’ Experiences

Brian S. Gordon, Olzhas Taniyev, 2021, International Journal of Business Administration.

Monetizing Athlete Brand Image: An Investigation of Athlete Managers’ Perspectives

Brian S. Gordon, K. C. Mayer, Olzhas Taniyev, 2022, Journal of Applied Sport Management.

Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?

Brian S. Gordon, Zach Scola, B. Dwyer, 2022, Journal of Applied Sport Management.

Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification

Brian S. Gordon, Masayuki Yoshida, J. James, 2021, Journal of Brand Management.

Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context

Brian S. Gordon, Masayuki Yoshida, 2012 .

A societal perspective of sport: scale development in two settings

Brian S. Gordon, J. James, Michael E. Naylor, 2012 .

Navigating psychological membership in sport organizations: Exploring sport employees’ identities

Brent D. Oja, Brian S. Gordon, Rammi N. Hazzaa, 2022, Journal of Applied Sport Psychology.

The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport

Jordan R. Bass, Brian S. Gordon, Masayuki Yoshida, 2019, Corporate Reputation Review.

Identities in the Sport Workplace: Development of an Instrument to Measure Sport Employee Identification

Jordan R. Bass, Brent D. Oja, Brian S. Gordon, 2018, Journal of Global Sport Management.

Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)

Jordan R. Bass, Brent D. Oja, Brian S. Gordon, 2015 .

Antecedents and consequences of sponsor-stadium fit: Empirical evidence from a non-historic stadium context in Japan

Brian S. Gordon, Masayuki Yoshida, M. Nakazawa, 2016 .

The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting

Brian S. Gordon, J. James, 2017 .

Investigating Student-Donor Memberships Within Collegiate Athletics

Brian S. Gordon, Austin Bogina, Austin C. Bogina, 2022, Journal of Amateur Sport.

Crafting a legacy: investigating the retired athlete brand image

Brian S. Gordon, Olzhas Taniyev, 2019, International Journal of Sports Marketing and Sponsorship.

An Experimental Examination of Activist Type and Effort on Brand Image and Purchase Intentions

Brian S. Gordon, Marion E. Hambrick, S. Schmidt, 2018 .

University Identification: A Conceptual Framework

Jordan R. Bass, Brian S. Gordon, Y. Kim, 2012 .

Assessing Satisfaction with Campus Recreation Facilities among College Students with Physical Disabilities

Brian S. Gordon, Taeho Yoh, M. Mohr, 2008 .

An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium Contexts

Brian S. Gordon, Masayuki Yoshida, M. Nakazawa, 2021, Sport Marketing Quarterly.

Sport Fans and Their Behavior in Fan Communities

Brian S. Gordon, Bob Heere, Masayuki Yoshida, 2015 .

Perspectives on Native American Imagery from Students at a Premiere Tribal University

Brian S. Gordon, Zach Scola, Zach Wilkerson, 2022, Journal of Amateur Sport.

Status of Participation in Physical Activity among International Students Attending Colleges and Universities in the United States.

Brian S. Gordon, Taeho Yoh, Heewon Yang, 2008 .

Time will tell: examining the role of nostalgia in retro sport merchandise purchase intentions

Brian S. Gordon, Zach Scola, B. Dwyer, 2023, Sport, Business and Management: An International Journal.

Exploring retro marketing with sport marketing professionals

Brian S. Gordon, Zach Scola, 2019, Sport, Business and Management: An International Journal.

A Conceptual Framework for Retro Marketing in Sport

Brian S. Gordon, Zach Scola, 2018, Sport Marketing Quarterly.

The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands

Brian S. Gordon, Masayuki Yoshida, J. James, 2016 .

Lead by Example: An Exploration of the Athlete Brand as a Role Model

Brian S. Gordon, Olzhas Taniyev, 2022, Sport Marketing Quarterly.