Cristina Ziliani

发表

Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage

Francesca De Canio, Marco Ieva, Cristina Ziliani, 2017 .

Understanding complaint channel usage in multichannel retailing

Marta Frasquet, Marco Ieva, Cristina Ziliani, 2019, Journal of Retailing and Consumer Services.

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

Juan Carlos Gázquez-Abad, Ida D'Attoma, Marco Ieva, 2016 .

Complaint behaviour in multichannel retailing: a cross-stage approach

Marta Frasquet, Marco Ieva, Cristina Ziliani, 2021 .

Retail micro-marketing: strategic advance or gimmick?

Cristina Ziliani, Cristina Ziliani, 2000 .

Target promotions: How to measure and improve promotional effectiveness through individual customer information

Cristina Ziliani, Cristina Ziliani, 2006 .

The role of customer experience touchpoints in driving loyalty intentions in services

Marco Ieva, Cristina Ziliani, Marco Ieva, 2018, The TQM Journal.

Mapping touchpoint exposure in retailing

Marco Ieva, Cristina Ziliani, Marco Ieva, 2018 .

Towards digital loyalty programs: insights from customer medium preference segmentation

Marco Ieva, Cristina Ziliani, Marco Ieva, 2017 .

Online versus Offline Promotional Communication

Juan Carlos Gázquez-Abad, Ida D'Attoma, Marco Ieva, 2017, Journal of Advertising Research.

Retail Micro-Marketing Strategies and Competition

Cristina Ziliani, Silvia Bellini, Cristina Ziliani, 2004 .

From loyalty cards to micro-marketing strategies: Where is Europe's retail industry heading?

Cristina Ziliani, Silvia Bellini, Cristina Ziliani, 2003 .

Retail shopper marketing: the future of promotional flyers

Marco Ieva, Cristina Ziliani, Marco Ieva, 2015 .