Na WoonBong

Internet-Enabled Knowledge Acquisition and Power in Family Decisions

Roger Marshall, Peter Reday, Na WoonBong, 2005 .

Response-time measurement of group purchasing-decision power structures

Roger Marshall, Peter Reday, Na WoonBong, 2007 .

Making Sense of Complex Marketing Decision Systems: Decision System Analysis

Roger Marshall, David N. Bibby, Na WoonBong, 2013 .

An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

Na WoonBong, R. Marshall, Na Woonbong, 2003 .