Reinhold Decker

发表

Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices

Martin Meißner, Reinhold Decker, Sören W. Scholz, 2007, OR.

The Number of Clusters in Market Segmentation

Reinhold Decker, Sören W. Scholz, Ralf Wagner, 2005, Data Analysis and Decision Support.

Data Mining (DM)

Reinhold Decker, Ralf Wagner, 2001 .

Erfolgsfaktoren von Unternehmensnetzwerken und netzwerkinternes Benchmarking

Reinhold Decker, 2004 .

Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks

Reinhold Decker, Reinhold Decker, 2014 .

Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process

Reinhold Decker, Sören W. Scholz, Reinhold Decker, 2007 .

The Application of Cluster Analysis in Marketing Research: A Literature Analysis

Reinhold Decker, Sören W. Scholz, Michael Nche Tuma, 2009 .

Data Warehouse (DW)

Reinhold Decker, Ralf Wagner, 2001 .

Planning and Evaluation of New Academic Library Services by Means of Web-based Conjoint Analysis

Reinhold Decker, Antonia Hermelbracht, Reinhold Decker, 2006 .

Data Mining und Datenexploration in der Betriebswirtschaft

Reinhold Decker, 2002 .

Data Analysis Methods and its Applications

Reinhold Decker, Józef Pociecha, Reinhold Decker, 2012 .

Data Mining in Marketing : Clustering Methods for Large Data Sets and Growing Neural Gas-Like Networks

Daniel Baier, Reinhold Decker, 2009 .

Online reviews as a source of marketing research data: a literature analysis

Reinhold Decker, Michael Nche Tuma, Michael Nche Tuma, 2013 .

Advances in Data Analysis: Proceedings of the 30th Annual Conference of the Gesellschaft fr Klassifikation e.V., Freie Universitt Berlin, March 8-10, ... Data Analysis, and Knowledge Organization)

Hans-Joachim Lenz, Reinhold Decker, 2007 .

Information Services: Customer Intelligence and Strategic Planning

Reinhold Decker, Michael Höppner, 2006 .

Data Analysis, Machine Learning and Applications: Proceedings of the 31st Annual Conference of the Gesellschaft fr Klassifikation e.V., Albert-Ludwigs-Universitt ... Data Analysis, and Knowledge Organization)

Lars Schmidt-Thieme, Hans Burkhardt, Reinhold Decker, 2008 .

Neue Wege der Wettbewerbsanalyse im Einzelhandel

Frank Wartenberg, Reinhold Decker, 1994 .

Combining Visual and Textual User-Generated Content to Capture Brand Perceptions

Daniel Böger, Reinhold Decker, Jan Klostermann, 2018 .

Der (Urbane) Chinesische Konsument - Eine Metaanalytische Betrachtung (The (Urban) Chinese Consumer - A Meta-Analytic Perspective)

Reinhold Decker, Frank Kroll, Fabian Chudziak, 2011 .

First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations

Martin Meißner, Reinhold Decker, Sören W. Scholz, 2011 .

Modellierung vager und ungenauer Informationen

Reinhold Decker, Frank Kroll, 2008 .

Data Analysis and Decision Support (Studies in Classification, Data Analysis, and Knowledge Organization)

Lars Schmidt-Thieme, Daniel Baier, Reinhold Decker, 2005 .

CHAID als Instrument des Data Mining in der Marketingforschung

Reinhold Decker, T. Temme, 1999 .

Knowledge-Based Selection and Application of Quantitative Models of Consumer Behavior

Reinhold Decker, Reinhold Decker, 1994 .

A Growing Self-organizing Neural Network for Lifestyle Segmentation

Reinhold Decker, 2006 .

Platform Launch Strategies

Dennis Kundisch, Reinhold Decker, Christian Stummer, 2018, Bus. Inf. Syst. Eng..

Measuring brand image: a systematic review, practical guidance, and future research directions

Daniel Böger, Pascal Kottemann, Reinhold Decker, 2019 .

From Web Analytics to Product Analytics: The Internet of Things as a New Data Source for Enterprise Information Systems

Reinhold Decker, Christian Stummer, Wilhelm Klat, 2016, CONFENIS.

AHP versus ACA - An Empirical Comparison

Martin Meißner, Reinhold Decker, Sören W. Scholz, 2007, GfKl.

The Globality of Brands—A Question of Methods?

Reinhold Decker, Michael Löffler, Reinhold Decker, 2020 .

Potenziale und Grenzen von Virtual Reality-Technologien auf industriellen Anwendermärkten

Reinhold Decker, M. Bödeker, K. J. Franke, 2001 .

Modeling SMEs' Choice of Foreign Market Entry: Joint Venture vs. Wholly Owned Venture

Reinhold Decker, Xuemin Zhao, 2004, OR.

Special issue on data analysis and classification in marketing—preface by the guest editors

Daniel Baier, Reinhold Decker, 2012, Adv. Data Anal. Classif..

Neuronale Netze in der Kaufverhaltensforschung - Alternativ-Modell

Wolfgang Gaul, Frank Wartenberg, Reinhold Decker, 1994 .

Remarks on the behavioristic analysis of competitive reactions Bemerkungen zur behavioristischen Analyse von Wettbewerbsreaktionen

Reinhold Decker, Ralf Wagner, 2000, OR Spectr..

Offering Customer-oriented Products on the Internet using Model-based Preference Analysis

Reinhold Decker, Sören W. Scholz, 2011 .

Deriving Brand Associative Networks from Instagram

Reinhold Decker, Jan Klostermann, Anja Plumeyer, 2018 .

Pattern Detection with Growing Neural Networks - An Application to Marketing and Library Data

Reinhold Decker, Antonia Hermelbracht, Reinhold Decker, 2004, OR.

Marketing an der Universität Karlsruhe

Wolfgang Gaul, Reinhold Decker, 1989 .

The Importance of E-Commerce in China and Russia - An Empirical Comparison

Reinhold Decker, Antonia Hermelbracht, Frank Kroll, 2005, Data Analysis and Decision Support.

Some Remarks on the Internal Consistency of Online Consumer Reviews

Reinhold Decker, Diana Schindler, Reinhold Decker, 2013 .

Preference Analysis and Default Optimization in Web-based Product Configuration Systems

Reinhold Decker, Sören W. Scholz, Reinhold Decker, 2009, J. Theor. Appl. Electron. Commer. Res..

LibQUAL+® (library quality), ProSeBiCA (development of new library services by means of conjoint analysis), and CAPM (comprehensive access to printed materials)

Sayeed Choudhury, Martha Kyrillidou, Reinhold Decker, 2008 .

Advances in Data Analysis, Proceedings of the 30th Annual Conference of the Gesellschaft für Klassifikation e.V., Freie Universität Berlin, March 8-10, 2006

Gesellschaft für Klassifikation. Jahrestagung, Hans-Joachim Lenz, Reinhold Decker, 2007, GfKl.

Analyse von Panel- und POS-Scanner-Daten mit Neuronalen Netzen

Wolfgang Gaul, Frank Wartenberg, Reinhold Decker, 1994 .

Analysis of Sales Data: A Neural Net Approach

Frank Wartenberg, Reinhold Decker, Reinhold Decker, 1996 .

Analyzing Online Consumer Reviews – Some Remarks on Consistency

Reinhold Decker, Diana Schindler, 2012 .

Estimating True Ratings from Online Consumer Reviews

Reinhold Decker, Diana Schindler, Lars Lüpke, 2014 .

Gestaltung zukünftiger Bibliotheksangebote mit Methoden der Marketingforschung - Ein neues DFG-Projekt des Lehrstuhls für BWL und Marketing und der Bibliothek der Universität Bielefeld

Reinhold Decker, Antonia Hermelbracht, 2004 .

Marketing Management for Consumer Products in the Era of the Internet of Things

Reinhold Decker, Christian Stummer, C. Stummer, 2017 .

Analysis of A Priori Defined Groups in Applied Market Research

Reinhold Decker, T. Temme, 1999 .

Data Analysis, Machine Learning and Applications - Proceedings of the 31st Annual Conference of the Gesellschaft für Klassifikation e.V., Albert-Ludwigs-Universität Freiburg, March 7-9, 2007

Lars Schmidt-Thieme, Hans Burkhardt, Reinhold Decker, 2008, GfKl.

Brand Concept Maps in Computer-Aided Interviews - Challenges, Benefits, and Empirical Findings

Pascal Kottemann, Martin Meißner, Reinhold Decker, 2013 .

Growing Neural Gas-like Networks and their Application to Data Analysis and Clustering in Marketing

Reinhold Decker, Reinhold Decker, 2008 .

Classification in Marketing Research by Means of LEM2-generated Rules

Reinhold Decker, Frank Kroll, Reinhold Decker, 2006, GfKl.

Unsupervised Topic Detection in document collections: an application in marketing and business journals

Reinhold Decker, Sören W. Scholz, Reinhold Decker, 2007, Int. J. Bus. Intell. Data Min..

Strengths and Weaknesses of Support Vector Machines Within Marketing Data Analysis

Reinhold Decker, Katharina Monien, Reinhold Decker, 2005 .

An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences

Reinhold Decker, Martin Meissner, Reinhold Decker, 2009 .

Generating Normally Distributed Clusters by Means of a Self-organizing Growing Neural Network

Reinhold Decker, Christian Holsing, S. Lerke, 2008 .

Online Analytical Processing (OLAP)

Reinhold Decker, Ralf Wagner, 2001 .

Konsumentenforschung in Web 2.0: Quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie

Reinhold Decker, K. Gnibba, 2008 .

Analyse und Simulation des Kaufverhaltens auf Konsumgütermärkten: Konzeption eines modell- und wissensorientierten Systems zur Auswertung von Paneldaten

Reinhold Decker, 1994 .

Eye-tracking decision behaviour in choice-based conjoint analysis

Martin Meißner, Helge Ritter, Thies Pfeiffer, 2008 .

Using Cluster Analysis for the Identification of Heterogeneous Brand Images

Daniel Böger, Pascal Kottemann, Martin Meißner, 2015 .

Strategic planning and customer intelligence in academic libraries

Reinhold Decker, Michael Höppner, Reinhold Decker, 2006, Libr. Hi Tech.

Einige Bemerkungen über Expertensysteme für Marketing und Marktforschung

Wolfgang Gaul, Reinhold Decker, 1990 .

Extracting brand information from social networks: Integrating image, text, and social tagging data

Daniel Böger, Reinhold Decker, Jan Klostermann, 2018, International Journal of Research in Marketing.

The Benefits of Computer-Based Brand Concept Mapping

Pascal Kottemann, Reinhold Decker, Sören W. Scholz, 2015 .

Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices

Reinhold Decker, Michael Nche Tuma, Michael Nche Tuma, 2013 .

Der Einfluss von Power-Wörtern und Bildern auf die Wahrnehmung von Online-Produktbeschreibungen – Eine Eyetracking-Studie (The Influence of Power Words and Images on the Perception of Online Product Descriptions - An Eye-Tracking Study)

Reinhold Decker, Dieter Hentschel, Frank Kroll, 2011 .

Classification and information processing at the turn of the millennium : proceedings of the 23rd annual conference of the Gesellschaft für Klassifikation e.V., University of Bielefeld, March 10-12, 1999

Gesellschaft für Klassifikation. Jahrestagung, Reinhold Decker, Wolfgang Gaul, 2000 .

Management science in the era of smart consumer products: challenges and research perspectives

Rolf König, Thomas Hermann, Herbert Dawid, 2016, Central European Journal of Operations Research.

Eine empirische Studie zur zukünftigen Ausgestaltung des Dienstleistungsangebots öffentlicher Stadtbibliotheken

Reinhold Decker, Antonia Hermelbracht, Sandra Klocke, 2005 .

Support-vektor-maschiner als analyse-instrument im marketing am beispiel der neukundenklassifikation

Reinhold Decker, Katharina Monien, R. Decker, 2003 .

CHAID als Instrument der Werbemittelgestaltung und Zielgruppenbestimmung im Marketing

Reinhold Decker, T. Temme, 2001 .