Sanjay Sood

发表

Meeting new readers in the transition to digital newspapers: lessons from the entertainment industry

Loreto Corredoira, Sanjay Sood, 2015 .

Financial management including commercial aspects

Suman Sharma, Sanjay Sood, Malhotra Kc, 2008 .

The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution

Kevin Lane Keller, Sanjay Sood, Sanjay Sood, 2012 .

Comparison, Grouping, and Preference

Lyle Brenner, Yuval Rottenstreich, Sanjay Sood, 1999 .

On Decisions That Lead to Decisions: Direct and Derived Evaluations of Preference

Lyle Brenner, Yuval Rottenstreich, Sanjay Sood, 2004 .

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Kevin Lane Keller, Sanjay Sood, S. Bridges, 2000 .

Subjective Knowledge in Consumer Financial Decisions

Craig R. Fox, Sanjay Sood, C. Fox, 2013 .

“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults

Sanjay Sood, Shi Zhang, Sanjay Sood, 2002 .

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Amna Kirmani, 1999 .

Brand Equity Dilution

Kevin Lane Keller, Sanjay Sood, Sanjay Sood, 2003 .