Yuliya Komarova Loureiro

发表

Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity

Sertan Kabadayi, Yuliya Komarova Loureiro, Marina Carnevale, 2017 .

Moral Malleability and Morality Matching: Consumer Deviance in Response to Company Wrongdoing

Kelly L. Haws, Yuliya Komarova Loureiro, W. Bearden, 2015 .

Understanding Generation Y and their use of social media: a review and research agenda

Ruth N. Bolton, Yuliya Komarova Loureiro, A. Parasuraman, 2013 .

When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans

Yuliya Komarova Loureiro, Laura González, 2014 .

Transforming Business Education through Social Innovation: from Exalting Heroes to Engaging our Humanity

Yuliya Komarova Loureiro, Lerzan Aksoy, Hooria Jazaieri, 2019, Humanistic Management Journal.

Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising

Adam Craig, Jennifer M. C. Vendemia, Yuliya Komarova Loureiro, 2012 .

Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs

Sertan Kabadayi, Yuliya Komarova Loureiro, Marina Carnevale, 2018 .

Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy

Yuliya Komarova Loureiro, Mohammad G. Nejad, T. Keiningham, 2016 .

Mandating Socially Responsible Behavior

Yuliya Komarova Loureiro, Lerzan Aksoy, M. Pirson, 2013 .

Who needs a reason to indulge? Happiness following reason-based indulgent consumption

Yuliya Komarova Loureiro, F. E. Petersen, Heather Johnson Dretsch, 2017 .

Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising

Jennifer M. C. Vendemia, Yuliya Komarova Loureiro, Stacy Wood, 2012 .

Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending

Kelly L. Haws, Yuliya Komarova Loureiro, 2015 .