Peggy Simcic Brønn

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Language and Conversation as Part of the Strategic Process

Georg von Krogh, Johan Roos, Peggy Simcic Brønn, 1996 .

Managing Strategy Processes in Emergent Industries: The Case of Media Firms

Johan Roos, Peggy Simcic Brønn, George von Krogh, 1996 .

A reflective stakeholder approach: Co‐orientation as a basis for communication and learning

Carl Brønn, Peggy Simcic Brønn, P. Brønn, 2003 .

Building successful strategic alliances

Peter Lorange, Johan Roos, Peggy Simcic Brønn, 1992 .

Issues management as a basis for strategic orientation

Carl Brønn, Peggy Simcic Brønn, P. Brønn, 2002 .

Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis

Erik L. Olson, Peggy Simcic Brønn, P. Brønn, 1999 .

Corporate social responsibility and cause-related marketing: an overview

Peggy Simcic Brønn, P. Brønn, Albana Belliu Vrioni, 2001 .