Kirti Sawhney Celly

Partnering for Purpose: Cross-Cultural Model to Encourage Participation, Exploration, Appreciation, Reflection, and Learning in Undergraduate Education and Beyond

Kirti Sawhney Celly, Charles E. Thomas, Charles E. Thomas, 2015 .

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Gary L. Frazier, Kirti Sawhney Celly, 1996 .

Towards an Understanding of the Antecedents of Strategic Alliances

Robert E. Spekman, Kirti Sawhney Celly, 1995 .

Promoting promotions: Does showcasing free gifts backfire?

Kirti Sawhney Celly, P. Raghubir, Priya Raghubir, 2011 .

Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements

Robert E. Spekman, Kirti Sawhney Celly, J. Kamauff, 1999 .

The California State University: a case on branding the largest public university system in the US

Kirti Sawhney Celly, Brenda Knepper, 2010 .

Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool

Kirti Sawhney Celly, 2009 .