Philipp A. Rauschnabel

发表

Augmented Reality Smart Glasses and Knowledge Management: A Conceptual Framework for Enterprise Social Networks

Daniel W. E. Hein, Philipp A. Rauschnabel, P. Rauschnabel, 2016 .

How functional and emotional ads drive smartwatch adoption

Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Nina Krey, 2019, Internet Res..

Implementation of Augmented Reality in Manufacturing: A Case Study Exercise

Philipp A. Rauschnabel, Christine Perey, Katrin E. Brunner, 2020 .

Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses

Daniel W. E. Hein, Philipp A. Rauschnabel, Samir A. Rawashdeh, 2016, i-com.

Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

Alexander Brem, Philipp A. Rauschnabel, Björn Sven Ivens, 2015, Comput. Hum. Behav..

Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation

Alexander Brem, Philipp A. Rauschnabel, Young K. Ro, 2018 .

Exploring the adoption of smartwatches

Thurasamy Ramayah, Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, 2016, DEC.

An adoption framework for mobile augmented reality games: The case of Pokémon Go

Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck, 2017, Comput. Hum. Behav..

Wearable technologies: The role of usefulness and visibility in smartwatch adoption

Thurasamy Ramayah, Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, 2016, Comput. Hum. Behav..

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Jun He, Philipp A. Rauschnabel, Young K. Ro, 2018, Journal of Business Research.

Augmented reality smart glasses: an investigation of technology acceptance drivers

Philipp A. Rauschnabel, Young K. Ro, P. Rauschnabel, 2016 .

Virtually Enhancing the Real World with Augmented Reality Holograms: Use and Gratification Perspective: An Abstract

Philipp A. Rauschnabel, Nina Krey, 2017 .

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

Philipp A. Rauschnabel, M. Claudia tom Dieck, Timothy Hyungsoo Jung, 2018, Comput. Hum. Behav..

Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens

Philipp A. Rauschnabel, Mahdokht Kalantari, P. Rauschnabel, 2018 .

Exploring User Adoption of Augmented Reality Applications based on Pokémon Go

Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck, 2017, DEC.

Seeing Things that Don’t Exist: Conceptualizing an Augmented Reality Atmosphere: An Abstract

Philipp A. Rauschnabel, Nina Krey, Mahdokht Kalantari, 2017 .

Culture and social media: the relationship between cultural values and hashtagging styles

Philipp A. Rauschnabel, Pavica Sheldon, Erna Herzfeldt, 2019, Behav. Inf. Technol..

Are Wearables Good or Bad for Society?: An Exploration of Societal Benefits, Risks, and Consequences of Augmented Reality Smart Glasses

Daniel W. E. Hein, Philipp A. Rauschnabel, Björn Sven Ivens, 2017 .

A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use

Philipp A. Rauschnabel, Pavica Sheldon, Mary Grace Antony, 2017, Comput. Hum. Behav..

Reducing temptation to switch mobile data service providers over time: The role of dedication vs constraint

Thurasamy Ramayah, Stephanie Hui-Wen Chuah, Ming-Lang Tseng, 2018, Ind. Manag. Data Syst..

Smartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness

Stephanie Hui-Wen Chuah, Daniel W. E. Hein, Philipp A. Rauschnabel, 2016, MuC.

What Drives the Adoption of Autonomous Cars?

Lars Richter, Daniel W. E. Hein, Philipp A. Rauschnabel, 2018, ICIS.

Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation

Alexander Brem, Philipp A. Rauschnabel, Björn Sven Ivens, 2015 .

Setting the future of digital and social media marketing research: Perspectives and research propositions

Elvira Ismagilova, Jari Salo, Jennifer E. Rowley, 2020, Int. J. Inf. Manag..

Augmented reality is eating the real-world! The substitution of physical products by holograms

Philipp A. Rauschnabel, P. Rauschnabel, 2021, Int. J. Inf. Manag..

Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology

Philipp A. Rauschnabel, P. Rauschnabel, M. Herz, 2019, Technological Forecasting and Social Change.

Social Media Monitoring: A Cautionary View

Philipp A. Rauschnabel, Pavica Sheldon, James M. Honeycutt, 2019, The Dark Side of Social Media.

Selling with technology: understanding the resistance to mobile sales assistant use in retailing

Philipp A. Rauschnabel, P. Rauschnabel, Philipp Spreer, 2016 .

Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

Philipp A. Rauschnabel, Björn Sven Ivens, Nadine Kammerlander, 2016 .

Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage

Timothy Jung, Philipp A. Rauschnabel, Pasi Tuominen, 2018 .

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Philipp A. Rauschnabel, Reto Felix, P. Rauschnabel, 2019, Journal of Retailing and Consumer Services.

Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

Philipp A. Rauschnabel, Uwe Messer, Brian A. Vander Schee, 2017 .

Strategic customer engagement marketing: A decision making framework

Philipp A. Rauschnabel, Reto Felix, P. Rauschnabel, 2018, Journal of Business Research.

Social media monitoring: What can marketers learn from Facebook brand photos?

Philipp A. Rauschnabel, Carolin Kaiser, Matt Wimble, 2020, Journal of Business Research.