Madhav N. Segal

Reliability of Conjoint Analysis: Contrasting Data Collection Procedures

Madhav N. Segal, M. N. Segal, M. Segal, 1982 .

Market Segmentation and Competitive Analysis for Supermarket Retailing

Madhav N. Segal, M. N. Segal, Ralph W. Giacobbe, 1994 .

Implications of single vs. multiple buying sources

Madhav N. Segal, M. N. Segal, M. Segal, 1989 .