Anwar Sadat Shimul

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Azad Products (Pvt.) Ltd: The Challenges Ahead

Jashim Uddin Ahmed, Anwar Sadat Shimul, Shahid Hossain, 2017 .

Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising

Ian Phau, Steve Dix, Anwar Sadat Shimul, 2017 .

SMS advertising the Hallyu way: drivers, acceptance and intention to receive

Steve Dix, Anwar Sadat Shimul, S. Dix, 2016 .

Consumer attitude and intention toward ridesharing

Anwar Sadat Shimul, I. Phau, Isaac Cheah, 2020, Journal of Strategic Marketing.

Brand attachment: a review and future research

Anwar Sadat Shimul, 2022, Journal of Brand Management.

Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

Anwar Sadat Shimul, Min Teah, Isaac Cheah, 2022, Spanish Journal of Marketing - ESIC.

Young consumer’s attitude toward local versus foreign luxury brands

Anwar Sadat Shimul, Isaac Cheah, Macy Hoi Ming Man, 2020, Journal of Global Fashion Marketing.

Sponsorship Communication Strategy for the Asthma Society of Canada: Implications for Non-Profit Organizations in Bangladesh

Anwar Sadat Shimul, 2013 .

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Anwar Sadat Shimul, Isaac Cheah, 2022, Marketing Intelligence & Planning.

Drivers and barriers toward reducing meat consumption

Anwar Sadat Shimul, I. Phau, Isaac Cheah, 2020, Appetite.

Exploring the Effectiveness of Loyalty Programs: A Retail Perspective in Dhaka City

Anwar Sadat Shimul, 2015 .

Conceptualising luxury brand attachment: scale development and validation

Anwar Sadat Shimul, I. Phau, Michael Lwin, 2019, Journal of Brand Management.

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Anwar Sadat Shimul, I. Phau, Isaac Cheah, 2015 .

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Anwar Sadat Shimul, Isaac Cheah, Basheera Bibi Khan, 2021, Journal of Global Marketing.

Consumer Advocacy for Luxury Brands

Anwar Sadat Shimul, I. Phau, 2018, Australasian Marketing Journal.

Conceptualising luxury brand attachment: scale development and validation

Anwar Sadat Shimul, I. Phau, Michael Lwin, 2019, Journal of Brand Management.

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Anwar Sadat Shimul, Isaac Cheah, A. Faroque, 2023, International Journal of Bank Marketing.

DO LUXURY BRANDS NEED LOYALTY PROGRAM ? A RESEARCH PROPOSITION

Anwar Sadat Shimul, Colin Chong, 2015 .

Factors influencing students' reactions to ethical dilemmas in advertising'

Anwar Sadat Shimul, Isaac Cheah, 2020 .

A Study on Consumer Behavior in Relation to Toothbrush Marketing in Bangladesh

Anwar Sadat Shimul, Kazi Ahmed Farhan, 2013 .

Motivations of playing digital games: A review and research agenda

Anwar Sadat Shimul, I. Phau, Isaac Cheah, 2021, Psychology & Marketing.

Conceptualizing luxury brand attachment

Anwar Sadat Shimul, 2015 .

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

Anwar Sadat Shimul, M. Barber, Mohammad Ishmam Abedin, 2021 .

Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

Anwar Sadat Shimul, Isaac Cheah, Andrew Jerr Lou, 2021, Appetite.

Effects of Luxury Brand Attachment and Perceived Envy on Schadenfreude: Does Need for Uniqueness Moderate?

Anwar Sadat Shimul, I. Phau, B. Sung, 2021, Journal of Consumer Marketing.

Marketing in the metaverse: Moving forward – What’s next?

Anwar Sadat Shimul, Isaac Cheah, 2023, Journal of Global Scholars of Marketing Science.

Luxury Brand Attachment: Predictors, Moderators and Consequences

Anwar Sadat Shimul, I. Phau, 2022, International Journal of Consumer Studies.

The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach

Anwar Sadat Shimul, A. Faroque, Mahabubur Rahman, 2023, Journal of Macromarketing.

Consumer Ethnocentrism, Market Mavenism and Social Network Analysis

Anwar Sadat Shimul, Isaac Cheah, 2018, Australasian Marketing Journal.

Uniqueness and status consumption in Generation Y consumers: Does moderation exist?

Anwar Sadat Shimul, I. Phau, Luke Butcher, 2017 .

Young Consumer’s Irrational Motives of Retail Borrowing

Anwar Sadat Shimul, Michael Lwin, 2016 .

Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition

Anwar Sadat Shimul, Mahabubur Rahman, Isaac Cheah, 2023, Industrial Marketing Management.

Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Anwar Sadat Shimul, I. Phau, I. Matthiesen, 2020, Australasian Marketing Journal.

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Anwar Sadat Shimul, I. Phau, 2023, Marketing Intelligence & Planning.

A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services

Anwar Sadat Shimul, Isaac Cheah, Billy Sung, 2022, Tourism Recreation Research.