Jonlee Andrews

New but not improved : factors that affect the development of meaningful line extensions

Jonlee Andrews, George S. Low, G. Low, 1998 .

Rethinking the effect of perceived fit on customers’ evaluations of new products

Daniel C. Smith, Jonlee Andrews, Jonlee Andrews, 1995 .

The Role of Competitive Analysis in Implementing a market Orientation

Daniel C. Smith, Jonlee Andrews, Timothy R. Blevins, 1992 .