Bruno Giuseppe Busacca

Customer Value Analysis. Problems and Applications

Bruno Giuseppe Busacca, Cristian Chizzoli, Deborah Carolina Raccagni, 2014 .

The asymmetric impact of price‐attribute performance on overall price evaluation

Giovanna Padula, Bruno Giuseppe Busacca, B. Busacca, 2005 .

Customer Value analysis

Bruno Giuseppe Busacca, Cristian Chizzoli, 2013 .

The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations

Zachary Estes, Bruno Giuseppe Busacca, B. Busacca, 2017 .

Trust as market-based resource: Economic value, antecedents and consequences in uncertain circumstances, London, Edward Elgar, 2005

Sandro Castaldo, Bruno Giuseppe Busacca, 2005 .

Understanding the relationship between attribute performance and overall satisfaction: Theory, measurement and implications

Giovanna Padula, Bruno Giuseppe Busacca, B. Busacca, 2005 .

Trust in market relationships. An interpretative model

Sandro Castaldo, Bruno Giuseppe Busacca, S. Castaldo, 2011 .