William L. Shanklin

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Supply-Side Marketing Can Restore "Yankee Ingenuity" : Research Management

William L. Shanklin, 1987 .

Organizing for High-tech Marketing : Harvard Business Review

William L. Shanklin, J. Ryans, 1987 .

Seeking Mass Market Acceptance for High‐Technology Consumer Products

William L. Shanklin, S. Higgins, 1992 .

Marketing High Technology

William L. Shanklin, J. Ryans, 1984 .

Agency / Client Relationshipsas Seen by Influential on Both Sides

John K. Ryans, William L. Shanklin, J. Ryans, 1982 .

Crafting strategies for global marketing in the new millennium

David A. Griffith, William L. Shanklin, 1996 .

What businesses can learn from the movies

William L. Shanklin, 2002 .

Marketing High‐technology Medical Equipment to Hospitals

William L. Shanklin, Paulette J. Polley, 1993 .

Creative Destruction as a Market Strategy

William L. Shanklin, Michael C. Neff, 1997 .

Is the international cash cow really a prize Heifer

William L. Shanklin, J. Ryans, 1981 .

Six timeless marketing blunders

William L. Shanklin, 1989 .

Make Corporate Sponsorship More Effective with Promotional Support

William L. Shanklin, J. Kuzma, J. Mccally, 1992 .

Strategic business planning: Yesterday, today, and tomorrow

William L. Shanklin, 1979 .

Reflections on the future of marketing

William L. Shanklin, 1975 .

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography.

Cynthia C. Ryans, William L. Shanklin, 1986 .

State of the Art of Advertising Practice in U.S. Higher Education

William L. Shanklin, H. M. Burdenski, 1989 .

Corporate social responsibility: Another view

William L. Shanklin, 1976 .