Jan S. Slater

发表

Product Packaging: The Silent Salesman

Jan S. Slater, 1999 .

Is couponing an effective promotional strategy? An examination of the Procter & Gamble zero-coupon test

Jan S. Slater, Janet S Slater, 2001 .

Collecting Brand Loyalty: a Comparative Analysis of How Coca-Cola and Hallmark Use Collecting Behavior to Enhance Brand Loyalty

Jan S. Slater, 2001 .

Teaching the Advertising Media-planning Course: Trying to Serve Two Masters

Jan S. Slater, Brett Robbs, Carla B. Lloyd, 2002 .

The Advertising Marketplace and the Media Planning Course

Carla V. Lloyd, Jan S. Slater, Brett Robbs, 2000 .

Exploration of the Relationship between the Hallmark Brand and Hallmark Collectors

Jan S. Slater, S. Sundar, Joyce M. Wolburg, 1997 .

Big Thinking about Teaching Advertising

Jan S. Slater, Sheri J. Broyles, 2014 .

Collecting the Real Thing: a Case Study Exploration of Brand Loyalty Enhancement Among Coca-Cola Brand Collectors

Jan S. Slater, 2000 .

Digital Bootcamp: Teaching Advertising in a Digital Age

Jan S. Slater, Sheri J. Broyles, Rhiannon Clifton, 2015 .