William F. Massy

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REFLECTIONS ON THE APPLICATION OF A DECISION SCIENCE MODEL TO HIGHER EDUCATION

William F. Massy, 1978 .

Computer-Based Administrative Support Systems: The Stanford Experience.

William F. Massy, 1983 .

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

William F. Massy, W. Massy, 2016 .

Planning in Marketing: A Selected Bibliography

William F. Massy, 1962 .

Logical Flow Models for Marketing Analysis

William F. Massy, Jim D. Savvas, 1964 .

Stochastic Models for Monitoring New-Product Introductions

William F. Massy, W. Massy, 1976 .

A Theory of Market Segmentation

William F. Massy, Henry J. Claycamp, W. Massy, 1968 .

Model-Building in Marketing Research

William F. Massy, Frederick E. Webster, 1964 .

Data Needed for Improving Productivity Measurement in Higher Education.

William F. Massy, Teresa A. Sullivan, Christopher Mackie, 2012 .

Life on the wired campus: how information technology will shape institutional futures

William F. Massy, W. Massy, 1997 .

Computer Programs for the Analysis of Consumer Panel Data

William F. Massy, Ronald E. Frank, W. Massy, 1968 .

Comments on Ehrenberg's Appraisal of Brand-Switching Models

William F. Massy, Donald G. Morrison, D. G. Morrison, 1968 .

Virtual U: The University Simulation Game.

William F. Massy, 1999 .

Interactive Preference Optimization for University Administrators

William F. Massy, David S. P. Hopkins, Donald A. Wehrung, 1978 .

A Utility model for teaching load decisions in academic departments

William F. Massy, Robert Zemsky, 1993 .

Optimal Smoothing Rules for University Financial Planning

William F. Massy, Richard C. Grinold, David S. P. Hopkins, 1981, Oper. Res..

Designing Education for Innovation

William F. Massy, 2008 .

Information Technology and Academic Productivity.

William F. Massy, Robert Zemsky, 1996 .

Energizing Quality Work: Higher Education Quality Evaluation in Sweden and Denmark. Project 6, Quality and Productivity in Higher Education.

William F. Massy, W. Massy, 1999 .

Multivariate Procedures for the Behavioral Sciences.

William F. Massy, Paul R. Lohnes, William J. Cooley, 1964 .

Resource Allocation in Higher Education

William F. Massy, W. Massy, 1996 .

Improving Measurement of Productivity in Higher Education

William F. Massy, Teresa A. Sullivan, Christopher Mackie, 2013 .

Academic Quality Work: A Handbook for Improvement

William F. Massy, Steven W. Graham, W. Massy, 2007 .

A Further Step, Though Sometimes Uncertain, Toward Quantifying Buying Behavior@@@Stochastic Models of Buying Behavior

David B. Montgomery, D. B. Montgomery, William F. Massy, 1972 .

Constrained Optimization of a University Administrator's Preference Function

William F. Massy, David S. P. Hopkins, Jean-Claude Larréché, 1977 .

Toward an Understanding of Our Current Predicaments.

William F. Massy, Robert Zemsky, W. Massy, 1995 .

Faculty Discretionary Time: Departments and the "Academic Ratchet.".

William F. Massy, Robert Zemsky, W. Massy, 1994 .

Productivity in Postsecondary Education: A New Approach

William F. Massy, W. Massy, Andrea K. Wilger, 1992 .

THWARTED INNOVATION? the Research Says What It Says

William F. Massy, Robert Zemsky, 2004 .

Improving Productivity: What Faculty Think About It—And It's Effect on Quality

William F. Massy, W. Massy, Andrea K. Wilger, 1995 .

Initiatives for Containing the Cost of Higher Education. Stretching the Higher Education Dollar. Special Report 1.

William F. Massy, W. Massy, 2013 .

Shelf Position and Space Effects on Sales

William F. Massy, Ronald E. Frank, W. Massy, 1970 .

A Model for Planning the Transition to Equilibrium of a University Budget

William F. Massy, David S. P. Hopkins, W. Massy, 1977 .

Planning Models for Colleges and Universities

William F. Massy, David S. P. Hopkins, W. Massy, 1982 .

Planning Models for Colleges and Universities.

William F. Massy, David S. P. Hopkins, E. Eugene Carter, 1982 .

Honoring the Trust: Quality and Cost Containment in Higher Education

William F. Massy, W. Massy, 2003 .

Correlates of Grocery Product Consumption Rates

William F. Massy, Ronald E. Frank, Harper W. Boyd, 1967 .

Stalled: E-Learning as Thwarted Innovation

William F. Massy, Robert Zemsky, 2005 .

Purchasing Behavior and Personal Attributes

William F. Massy, Thomas M. Lodahl, T. M. Lodahl, 1968 .

Departmental Cultures and Teaching Quality: Overcoming “Hollowed” Collegiality

William F. Massy, Carol Colbeck, W. Massy, 1994 .

Short Term Price and Dealing Effects in Selected Market Segments

William F. Massy, Ronald E. Frank, W. Massy, 1965 .

On Reversing the Ratchet

William F. Massy, Robert Zemsky, Penney Oedel, 1993 .

Decision Models in Academic Administration.

William F. Massy, Albert C. Heinlein, 1975 .

Multiattribute Preference Functions of University Administrators

William F. Massy, David S. P. Hopkins, Jean-Claude Larréché, 1976 .

Long-Range Budget Planning in Private Colleges and Universities.

William F. Massy, David S. P. Hopkins, 1977 .

Book Review:Marketing Management: A Quantitative Approach. Frank J. Charvat, W. Tate Whitman

William F. Massy, 1967 .

Cost Containment: Committing to a New Economic Reality

William F. Massy, Robert Zemsky, W. Massy, 1990 .

The Effectiveness of Marketing's “R&D” for Marketing Management: An Assessment

John G. Myers, Stephen A. Greyser, William F. Massy, 1979 .

Marketing Research and Knowledge Development

Stephen A. Greyser, William F. Massy, W. Massy, 1981 .

DECISION SCIENCE IN ACADEMIC ADMINISTRATION

William F. Massy, 1981 .