Gergana Y. Nenkov

发表

Decision-Making Scenario Measure

John Hulland, J. Jeffrey Inman, Gergana Y. Nenkov, 2019 .

We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits

Hristina Nikolova, Gergana Y. Nenkov, Hristina Nikolova, 2021, Journal of Marketing Research.

Perceived marketing–sales relationship effectiveness: a matter of justice

Donald W. Barclay, John Hulland, Gergana Y. Nenkov, 2012 .

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes

Gergana Y. Nenkov, J. Hulland, J. Inman, 2008 .

"So cute I could eat it up": : Priming effects of cute products on indulgent consumption

Gergana Y. Nenkov, Maura L. Scott, 2014 .

Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality

Gergana Y. Nenkov, M. Morrin, M. Lwin, 2019, Journal of Business Research.

The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Gergana Y. Nenkov, D. Webb, Sara Baskentli, 2016 .

A short form of the Maximization Scale: Factor structure, reliability and validity studies

Gergana Y. Nenkov, B. Schwartz, A. Ward, 2008, Judgment and Decision Making.

Consumer spending self-control effectiveness and outcome elaboration prompts

Kelly L. Haws, William O. Bearden, Gergana Y. Nenkov, 2012 .

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

Gergana Y. Nenkov, Maura L. Scott, 2016 .

Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives

Angela Y. Lee, Gergana Y. Nenkov, Jesper H. Nielsen, 2012 .

Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts

Gergana Y. Nenkov, L. Salisbury, Maura L. Scott, 2020, Journal of Consumer Psychology.

Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions

Gergana Y. Nenkov, L. Salisbury, 2016 .

How Do Emotions Influence Saving Behavior

Gergana Y. Nenkov, D. MacInnis, M. Morrin, 2009 .

Influence of Prior Levels of Hope and Hopefulness

Gergana Y. Nenkov, D. MacInnis, M. Morrin, 2009 .

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Gergana Y. Nenkov, J. Hulland, J. Inman, 2009 .

Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Gergana Y. Nenkov, Maura L. Scott, Martin W. Mende, 2022, Journal of the Academy of Marketing Science.

How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses

Gergana Y. Nenkov, Kathleen Seiders, A. Flynn, 2021, Journal of Marketing.

It’s all in the mindset: Effects of varying psychological distance in persuasive messages

Gergana Y. Nenkov, 2012, Marketing Letters.

1 It ’ s all in the Mindset : Effects of Varying Psychological Distance in Nutrition-Focused Messages

Gergana Y. Nenkov, 2012 .

It’s all in the Mindset: Effects of Varying Psychological Distance in Persuasive Messages

Gergana Y. Nenkov, 2011 .

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

Gergana Y. Nenkov, Hristina Nikolova, Aylin Cakanlar, 2023 .

Embodiment in Judgment and Choice

Angela Y. Lee, Gergana Y. Nenkov, Jesper H. Nielsen, 2012 .

Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance

Christopher R. Plouffe, Gergana Y. Nenkov, J. Hulland, 2017 .

Save Like the Joneses

Gergana Y. Nenkov, Karen Page Winterich, K. Winterich, 2015 .

Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness

Gergana Y. Nenkov, P. Gollwitzer, 2012 .

The role of hope in financial risk seeking.

Gergana Y. Nenkov, D. MacInnis, M. Morrin, 2014, Journal of experimental psychology. Applied.

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Gergana Y. Nenkov, Susan M. Broniarczyk, J. Inman, 2012 .

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Gergana Y. Nenkov, Karen Page Winterich, K. Winterich, 2019, Journal of Marketing.

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

Gergana Y. Nenkov, Maura L. Scott, 2014, Marketing Letters.

Perceived marketing–sales relationship effectiveness: a matter of justice

Gergana Y. Nenkov, J. Hulland, D. W. Barclay, 2011, Journal of the Academy of Marketing Science.

Beyond Income: Dynamic Consumer Financial Vulnerability

Kelly D. Martin, Gergana Y. Nenkov, R. Hill, 2022, Journal of Marketing.

Consumer spending self-control effectiveness and outcome elaboration prompts

Kelly L. Haws, Gergana Y. Nenkov, W. O. Bearden, 2011, Journal of the Academy of Marketing Science.

ASSOCIATION FOR CONSUMER RESEARCH

Gergana Y. Nenkov, 2015 .

Re-Examination Of Maximization: Psychometric Assessment And Derivation Of A Short Form Of The Maximization Scale

Gergana Y. Nenkov, B. Schwartz, A. Ward, 2009 .

Beyond Income: Dynamic Consumer Financial Vulnerability

Simon J. Blanchard, Kelly D. Martin, Gergana Y. Nenkov, 2022, Journal of Marketing.