Bettie C. Minshall

Small Town Independent Apparel Retailers: Risk Propensity and Attitudes Toward Change

Lisa H. Fincham, Bettie C. Minshall, 1995 .

Use of Schema for Evaluating Consumer Response to an Apparel Product

Bettie C. Minshall, K. Larntz, M. DeLong, 1986 .

Predicting Consumer Response to Fashion Apparel

Marilyn R DeLong, Kinley Larntz, Bettie C. Minshall, 1987 .

Categorization of Forms of Dress

Bettie C. Minshall, M. DeLong, 1988 .

Fashion preferences of males and females, risks perceived, and temporal quality of styles

Geitel Winakor, Jane L. Swinney, Bettie C. Minshall, 1982 .