Brenda J. Cude

发表

Assessing the Outcomes of a Social Marketing Program: Lessons Learned from

Yi Cai, Cleveland Saves, Brenda J. Cude, 2006 .

Consumer perceptions of environmental marketing claims: an exploratory study

Brenda J. Cude, B. Cude, 1993 .

‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media

Brenda J. Cude, Jay Yu, B. Cude, 2009 .

Grocery E‐Commerce: Consumer Behavior and Business Strategies

Brenda J. Cude, 2006 .

Conducting Research Online: Challenges Facing Researchers in Family and Consumer Sciences

Brenda J. Cude, Angela C. Lyons, Frances C. Lawrence, 2009 .

Consumer complaint channel choice in online and offline purchases

Brenda J. Cude, B. Cude, Seul-ah Lee, 2012 .

In‐Store Shopping Strategies: Time and Money Costs in the Supermarket

Brenda J. Cude, Rosemary Walker, 1983 .

Reference prices and consumers' feeling of regret: an investigation of consumers' use of an online price‐bidding method

Yi Cai, Brenda J. Cude, Y. Cai, 2011 .

Consumer demand for online food retailing: is it really a supply side issue?

Michelle A. Morganosky, Brenda J. Cude, B. Cude, 2002 .