Xianghua Lu

发表

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews

Zhenhui Jiang, Cheng Yi, Xiuping Li, 2019, Inf. Syst. Res..

Exploratory analysis on components of customer value — Based on research on iron and steel enterprise

Jie Liu, Xianghua Lu, Lei Guo, 2013 .

Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising?

Xia Zhao, Ling Xue, Xianghua Lu, 2016, TMIS.

Administering and Capitalizing on Product Sampling in an Online Context

Lihua Huang, Chee Wei Phang, Sulin Ba, 2014, PACIS.

Know who to give: Enhancing the effectiveness of online product sampling

Chee Wei Phang, Sulin Ba, Xianghua Lu, 2018, Decis. Support Syst..

Study on Web Text Feature Selection Based on Rough Set

Xianghua Lu, Weijing Wang, 2012, ICIC.

The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com

Lihua Huang, Barney Tan, Shan Ling Pan, 2015, J. Assoc. Inf. Syst..

Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds

Chuan-Hoo Tan, Chee Wei Phang, Juliana Sutanto, 2011, Inf. Manag..

Dynamic sales impacts of online physical product sampling

Chee Wei Phang, Sulin Ba, Xianghua Lu, 2017, Inf. Manag..

One size does not fit all: the differential impact of online reviews

Xinxin Li, Sulin Ba, Xianghua Lu, 2015, AMCIS.

Who Borrows Money from Microloan Platform? - Evidence from Campus E-card

Tian Lu, Chenghong Zhang, Xianghua Lu, 2019, HCI.

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales

Xia Zhao, Xianghua Lu, Xia Zhao, 2014, J. Manag. Inf. Syst..

The Economic Value of Online Reviews

Xianghua Lu, Tat Y. Chan, Chunhua Wu, 2015, Mark. Sci..

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Lihua Huang, Yue Feng, Sulin Ba, 2013, Inf. Syst. Res..

Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com

Lihua Huang, Barney Tan, Shan Ling Pan, 2009, ICIS.

Critical success factors of inter-organizational information systems - A case study of Cisco and Xiao Tong in China

Michael S. H. Heng, Xianghua Lu, Li-Hua Huang, 2006, Inf. Manag..

Cultural Aspects of is in China

Michael S. H. Heng, Xianghua Lu, Xianghua Lu, 2008, PACIS.

The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community

Khim-Yong Goh, Yunjie Calvin Xu, Xianghua Lu, 2009, ICIS.

Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China

Chuan-Hoo Tan, Chee Wei Phang, Juliana Sutanto, 2014, IEEE Transactions on Engineering Management.

An Empirical Study of the Cross-Channel Effects between Web and Mobile Shopping Channels

Lei Huang, Sulin Ba, Xianghua Lu, 2015, Inf. Manag..

Prosocial Compliance in P2P Lending: A Natural Field Experiment

Lingfang Li, Tian Lu, Xianghua Lu, 2020, Manag. Sci..

Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions

Sulin Ba, Xianghua Lu, Junjie Wu, 2020, Decis. Support Syst..

Encouraging participation in virtual communities through usability and sociability development: an empirical investigation

Jie Yu, Chee Wei Phang, Xianghua Lu, 2011, DATB.

Modeling Competition and Its Impact on Paid-Search Advertising

Shijie Lu, Sha Yang, Xianghua Lu, 2014, Mark. Sci..

Consumer Voice in Technology-based Self-service Retailing

Yicheng Zhang, Xianghua Lu, Yufeng Zou, 2020, PACIS.

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xianghua Lu, Takeshi Moriguchi, 2021, Journal of Marketing.

E-business Ecosystem and its Evolutionary Path: The Case of the Alibaba Group in China

Lihua Huang, Xianghua Lu, Ganglan Hu, 2010, Pac. Asia J. Assoc. Inf. Syst..

Optimizing Digital Coupon Assignment Using Constrained Reinforcement Learning

Xianghua Lu, Xinlin Yao, 2019, ICMLSC 2019.

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control

Lihua Huang, Sulin Ba, Xianghua Lu, 2014, TMIS.

When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization

Xianghua Lu, Xueming Luo, Jing Li, 2019, Inf. Syst. Res..

The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community

Chuan-Hoo Tan, Yi Ding, Chee Wei Phang, 2014, 2014 47th Hawaii International Conference on System Sciences.

Cultural Influence on IS Practices in China: A Literature Analysis

Xianghua Lu, Xianghua Lu, Michael S H Heng, 2009 .

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Xianghua Lu, K. Goh, Xianghua Lu, 2013 .

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Lihua Huang, Sulin Ba, Xianghua Lu, 2013 .

( ICIS ) 1-1-2009 Leveraging Digital Business Ecosystems for Enterprise Agility : The Tri-Logic Development Strategy of Alibaba

Lihua Huang, Barney Tan, Xianghua Lu, 2013 .

Exploring the new ASP Business Model: Business Circles Oriented ASP Platform

Lihua Huang, Xianghua Lu, Liang Dong, 2006, 2006 International Conference on Service Systems and Service Management.