Graham Jocumsen

Experiential consumption behaviour in sport: a suggested methodology

Melissa Johnson Morgan, Graham Jocumsen, Kristy West, 2004 .

How do small business managers make strategic marketing decisions

Graham Jocumsen, Graham Jocumsen, 2004 .

How to implement marketing strategies using database approaches

Hoda McClymont, Graham Jocumsen, H. McClymont, 2003 .