Preeti Nayal

Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions

Neeraj Pandey, Preeti Nayal, N. Pandey, 2020 .

Digital Coupon Redemption: Conceptualization, Scale Development and Validation

Neeraj Pandey, Preeti Nayal, N. Pandey, 2020, Australas. J. Inf. Syst..

Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

Justin Paul, Neeraj Pandey, Preeti Nayal, 2021, Int. J. Inf. Manag..

What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach

Neeraj Pandey, Preeti Nayal, 2021, Journal of Promotion Management.