Wan-Hsiu Sunny Tsai

发表

Social media usage and acculturation: A test with Hispanics in the U.S

Cong Li, Wan-Hsiu Sunny Tsai, W. Tsai, 2015, Comput. Hum. Behav..

Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising

Ching-Hua Chuan, Cong Li, Wan-Hsiu Sunny Tsai, 2020 .

Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites

Wan-Hsiu Sunny Tsai, Rita Linjuan Men, W. Tsai, 2017, New Media Soc..

Framing Artificial Intelligence in American Newspapers

Ching-Hua Chuan, Wan-Hsiu Sunny Tsai, Su Yeon Cho, 2019, AIES.

Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers

Wan-Hsiu Sunny Tsai, Weiting Tao, Gauze Pitipon Kitirattarkarn, 2020, Internet Res..

Social presence and digital dialogic communication: engagement lessons from top social CEOs

Wan-Hsiu Sunny Tsai, Yi Grace Ji, Linjuan Rita Men, 2018 .

Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites

Wan-Hsiu Sunny Tsai, Linjuan Rita Men, L. Men, 2014 .

Social messengers as the new frontier of organization-public engagement: A WeChat study

Wan-Hsiu Sunny Tsai, Rita Linjuan Men, W. Tsai, 2018, Public Relations Review.

Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising

Wan-Hsiu Sunny Tsai, W. Tsai, 2010 .