E. K. Valentin

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Situation Analysis Concepts and Frameworks

E. K. Valentin, 2015 .

Away With SWOT Analysis: Use Defensive/Offensive Evaluation Instead

Erhard K. Valentin, E. K. Valentin, 2011 .

Swot Analysis from a Resource-Based View

E. K. Valentin, 2001 .

Retail market structure scenarios and their strategic applications

E. K. Valentin, 1991 .

Giving and getting gift cards

E. K. Valentin, A. T. Allred, 2012 .

Commentary: Marketing Research Pitfalls in Product Development

Erhard K. Valentin, E. K. Valentin, 1994 .

An Exploratory Empirical Inquiry into Consumer Logistics

E. K. Valentin, K. L. Granzin, 2015 .

How Behavioral Viruses Afflict Market Strategy

E. K. Valentin, 1992 .

Target Marketing To Newscast Audiences: An Exploratory Segmentation Analysis

Kent L. Granzin, Erhard K. Valentin, E. K. Valentin, 2011 .

ANATOMY OF A FATAL BUSINESS STRATEGY

Erhard K. Valentin, E. K. Valentin, 1994 .

Consumer logistics as a basis for segmenting retail markets

Kent L. Granzin, Erhard K. Valentin, E. K. Valentin, 1997 .

The Marketing Concept and the Conceptualization of Market Strategy

E. K. Valentin, 1996 .

Pricing risky services: preference and quality considerations

E. K. Valentin, G. Chakraborty, A. Allred, 2010 .

Food Attribute Importance, Situational Effects, and Homemaker Values

E. K. Valentin, K. L. Granzin, 1987 .

The Brave New World of Organ Transplantation: Issues and Challenges from a Consumer Affairs Perspective

E. K. Valentin, James E. Macdonald, 1988 .

Managerial Marketing Education and Case Research

Erhard K. Valentin, E. K. Valentin, 1996 .

Academic Marketing Research and Institutional Objectives: Realities and Possibilitics

E. K. Valentin, 1987 .