Alex Simonson

PROCESSES for Managing Identity, Image, and Design

Bernd H. Schmitt, Alex Simonson, Joshua Marcus, 2010 .

Coupling Brand and Organizational Identities Through Partnering

Bernd H. Schmitt, Alex Simonson, 2010 .

Managing corporate image and identity

Bernd H. Schmitt, Alex Simonson, Joshua Marcus, 1995 .