Helena A. Williams

Vintage Marketing Differentiation Applied Today

Robert L. Williams, Helena A. Williams, 2017 .

How the gastro-communitas spirit of craft breweries can anchor and shape broader gastro-tourism destination development: 12 factors for brewery-driven gastro-development

Matthew J. Bauman, Helena A. Williams, J. Yuan, 2021 .

The product as a point of value.

Helena A. Williams, M. Omar, Robert L. Williams, 2013 .

Vintage Marketing Differentiation

Helena A. Williams, Robert L. Williams, 2017 .

US consumers’ perceptions of imperfect “ugly” produce

Helena A. Williams, J. Yuan, Oak-Hee Park, 2019, British Food Journal.

Attributes of Memorable Gastro-Tourists’ Experiences

Helena A. Williams, J. Yuan, Robert L. Williams, 2018, Journal of Hospitality & Tourism Research.

Gastro-tourism as destination branding in emerging markets

Helena A. Williams, M. Omar, Robert L. Williams, 2014 .

Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry

Helena A. Williams, M. Omar, Robert L. Williams, 2014 .

Developing a measure for assessing tourists’ empathy towards natural disasters in the context of wine tourism and the 2017 California wildfires

Matthew J. Bauman, Helena A. Williams, J. Yuan, 2019, Current Issues in Tourism.