Thomas Salzberger

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The Rasch model for measurement and the role of statistical modelling

Thomas Salzberger, T. Salzberger, 2013 .

The direction of the response scale matters – accounting for the unit of measurement

Thomas Salzberger, Monika Koller, Monika Koller, 2019, European Journal of Marketing.

An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity

Thomas Salzberger, T. Salzberger, 2000 .

Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage

Thomas Salzberger, Hartmut H. Holzmüller, Anne L. Souchon, 2009 .

The quantification of latent variables in the social sciences: requirements for scientific measurement and shortcomings of current procedures

Thomas Salzberger, T. Salzberger, 2011 .

Meeting Feynman: Bringing light into the black box of social measurement

Thomas Salzberger, T. Salzberger, 2018, Journal of Physics: Conference Series.

Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement

Rudolf R. Sinkovics, Thomas Salzberger, T. Salzberger, 2006 .

Applications of the Need For Smell-Scale

Maria Sääksjärvi, Thomas Salzberger, Monika Koller, 2016 .

Development and validation of a new instrument to measure perceived risks associated with the use of tobacco and nicotine-containing products

Thomas Salzberger, Frank Lüdicke, Rolf Weitkunat, 2018, Health and Quality of Life Outcomes.

Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour

Thomas Salzberger, Monika Koller, Monika Koller, 2007 .

Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches

Bodo B. Schlegelmilch, Rudolf R. Sinkovics, Thomas Salzberger, 1999 .

Measurement in the social sciences: where C-OAR-SE delivers and where it does not

Adamantios Diamantopoulos, Marko Sarstedt, Thomas Salzberger, 2016 .

Selecting single items to measure doubly concrete constructs: A cautionary tale

Adamantios Diamantopoulos, Marko Sarstedt, Thomas Salzberger, 2016 .

AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

Rudolf R. Sinkovics, Thomas Salzberger, Michael T. Ewing, 2005 .

Should we use single items? Better not ☆

Adamantios Diamantopoulos, Marko Sarstedt, Thomas Salzberger, 2016 .

Measurement in Marketing Research: An Alternative Framework

Thomas Salzberger, T. Salzberger, 2009 .

Detecting gender item bias and differential manifest response behavior: A Rasch-based solution

Thomas Salzberger, Fiona Joy Newton, Fiona J. Newton, 2014 .

Benchmarking in service marketing – a longitudinal analysis of the customer

Thomas Salzberger, Monika Koller, Monika Koller, 2009 .

Attempting Measurement of Psychological Attributes

Thomas Salzberger, T. Salzberger, 2013, Front. Psychol..