Praneet Randhawa

Customer-firm relationships: Working two sides of the story

Praneet Randhawa, Praneet Randhawa, P. Randhawa, 2014 .

The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections

Praneet Randhawa, Roger J. Calantone, Clay M. Voorhees, 2015 .