Bruce E. Mallen

Selecting channels of distribution: a multi‐stage process

Bruce E. Mallen, 1971 .

The Marketing Channel. A conceptual viewpoint

Bruce E. Mallen, B. Mallen, 1967 .

Functional Spin-Off: A Key to Anticipating Change in Distribution Structure

Bruce E. Mallen, B. Mallen, 1973 .

Principles of Marketing Channel Management

Bruce E. Mallen, Gilbert D. Harrel, 1978 .

Principles of marketing channel management : interorganizational distribution design and relations

Bruce E. Mallen, 1977 .