Lena Steinhoff

Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement

Lena Steinhoff, Carina Witte, Andreas Eggert, 2018 .

How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs

Lena Steinhoff, Andreas Eggert, Ina Garnefeld, 2014 .

Toward a comprehensive framework of value proposition development: From strategy to implementation

Pennie Frow, Lena Steinhoff, Adrian Payne, 2020 .

Primacy versus recency effects in extended service encounters

Lena Steinhoff, Ina Garnefeld, I. Garnefeld, 2013 .